When protest becomes promotion

Self-confessed ‘media manipulator’ Ryan Halliday has written an incisive article about how marketeers use controversy to push up sales. It’s not a new tactic, but it’s one that is perhaps getting easier due to the 24-hour news cycle and the rise of social media. On promoting a movie for a controversial blogger, Halliday writes: “My thinking was that… Read More When protest becomes promotion